Job Summary
As a PR Assistant, you will be reporting into the PR manager to help in overseeing the brand's image and reputation in the media. You will work within the marketing team to develop and implement a comprehensive PR strategy that will increase brand awareness, drive sales and enhance the overall reputation of the brand. In addition, you will also be responsible for managing international PR ensuring that our designs are worn by high-profile clients globally.
Job Description
Roles and Responsibilities
Build and maintain strong relationships with fashion media, editors, stylists, influencers and bloggers in the industry.
Pitch and secure media coverage for the brand, including print, digital, and broadcast media.
Identify and leverage opportunities for the brand to be featured in high-profile media outlets globally.
Plan and execute press events, including fashion shows, product launches, and press previews.
Manage and coordinate all aspects of media relations, including press releases, media kits, and media outreach.
Monitor and analyze media coverage to evaluate the effectiveness of PR campaigns.
Develop and maintain relationships with stylists and agents to ensure that our designs are worn by high-profile clients in India.
Build and maintain relationships with international media outlets and influencers.
Monitor and analyze the performance of the PR agencies and provide regular updates to the marketing and creative teams.
Manage the relationship between the brand and the PR agencies, ensuring that all communication is clear and effective
Qualification
Bachelor's degree in public relations, communications, marketing, or a related field
Requirements
. Minimum of 1 years of experience in public relations in the fashion industry.
· Excellent written and verbal communication skills.
· Proven track record of securing media coverage for a brand.
· Ability to work effectively under pressure and meet deadlines.
· Strong organizational and project management skills.
· Knowledge of social media platforms and their use in PR campaigns.
· Ability to work independently and as part of a team.
· Knowledge of celebrity styling and a proven track record in celebrity dressing.
How To Apply
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